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Elements and Performance Criteria

1. Explore creativity.
   • Assess and select research strategies for exploration of theories of creativity.
   • Identify and explore past and current information about creativity and creative thinking techniques.
   • Research information on how designers and artists apply creativity to the design process.
2. Evaluate information to inform work practice.
   • Expand knowledge of creativity through critical analysis of information.
   • Use information to challenge own past use of creativity and innovation in floristry designs.
   • Analyse ways in which theories of creativity and creative thinking techniques may be used or adapted to current work practice.
   • Assess the commercial viability of producing highly creative and innovative floristry designs.
   • Use information to generate debate and critical analysis of creativity in floristry design.
   • Develop position on theories of creativity and integrate into professional design practice.
3. Extend floristry designs using a creative approach.
   • Use information presented by research to extend and refine a creative approach to floristry designs.
   • Practise and experiment with creative thinking techniques to choose preferred approaches to own creative practice.
   • Collaborate with other professionals on a creative approach to floristry designs to support self-development.
   • Use practice, feedback, professional discussion and evaluation to continually improve creativity of floristry designs.
4. Explore creativity.
   • Assess and select research strategies for exploration of theories of creativity.
   • Identify and explore past and current information about creativity and creative thinking techniques.
   • Research information on how designers and artists apply creativity to the design process.
5. Evaluate information to inform work practice.
   • Expand knowledge of creativity through critical analysis of information.
   • Use information to challenge own past use of creativity and innovation in floristry designs.
   • Analyse ways in which theories of creativity and creative thinking techniques may be used or adapted to current work practice.
   • Assess the commercial viability of producing highly creative and innovative floristry designs.
   • Use information to generate debate and critical analysis of creativity in floristry design.
   • Develop position on theories of creativity and integrate into professional design practice.
6. Extend floristry designs using a creative approach.
   • Use information presented by research to extend and refine a creative approach to floristry designs.
   • Practise and experiment with creative thinking techniques to choose preferred approaches to own creative practice.
   • Collaborate with other professionals on a creative approach to floristry designs to support self-development.
   • Use practice, feedback, professional discussion and evaluation to continually improve creativity of floristry designs.

Performance Evidence

Evidence of the ability to complete tasks outlined in elements and performance criteria of this unit in the context of the job role, and:

complete a research project using information from at least three different sources to:

identify and explore:

theories of creativity

creative thinking techniques

how florists, designers and artists apply creativity to the design process

develop a report which covers:

analysis of theories of creativity and creative thinking techniques

impacts on own current design practice

implications for the commercial viability of producing highly creative and innovative floristry designs

experience of experimenting with creative thinking techniques and chosen options

information on discussions and debates and the individual’s position on theories of creativity

plans for integrating creativity to own professional design practice

any experiences where design skills have been extended by using new creative thinking techniques during or post research.

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Knowledge Evidence

Demonstrated knowledge required to complete the tasks outlined in elements and performance criteria of this unit:

research strategies

sources of reliable information on theories of creativity and creative thinking techniques:

innovative business organisations

industry journals and trade magazines

published articles and conference papers

text books

university publications

methods for engaging in professional discussion and debate

definitions of creativity

different theories of creativity:

historical perspectives

current and emerging thinking

relationship of theories of creativity and creativity in practice

benefits of creativity for individuals and businesses

a range of creative thinking techniques:

brainstorming

daydreaming and mental wandering

lateral thinking games

making associations

mind mapping

trigger words

use of metaphors and analogies

visualisation

wishful thinking.

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